The Greater Milwaukee Synod (GMS) is a geographic grouping of congregations, extending from Sheboygan down to the Illinois border and from Lake Michigan to the western edge of Waukesha County. The GMS is one of 65 synods of the Evangelical Lutheran Church in America (ELCA) and is made up of 124 congregations, 2 Synodically Authorized Worshiping Communities, and 71,849 baptized members in southeastern Wisconsin.
With my work for the Greater Milwaukee Synod of the ELCA, I developed a video initiative to help reach a wider audience than church communications had in the past. Past communications lacked the ability to reach beyond just the most active current members within the GMS. I organized a “call for stories” and prepped each storyteller for a short video series focusing on the subject of “holy ground.” The series provided a way of highlighting voices and stories not always heard and proved incredibly successful with the reach and traffic gained through social sharing.
Each video was released on a rolling schedule leading up to the yearly gathering, which shared the “holy ground” theme.