With my work for the Greater Milwaukee Synod of the ELCA, I developed a video initiative to help reach a wider audience than church communications had in the past. Past communications lacked the ability to reach beyond just the most active current members within the GMS. I organized a “call for stories” and prepped each storyteller for a short video series focusing on the subject of “holy ground.” The series provided a way of highlighting voices and stories not always heard and proved incredibly successful with the reach and traffic gained through social sharing.

Each video was released on a rolling schedule leading up to the yearly gathering, which shared the “holy ground” theme.