OpeningAct.fm is the brainchild of Mike Hale. It’s a site for entrepreneurs to learn how to build their audience and convert them into customers, using growth hacking and content marketing. The brand uses the metaphor of a band making it to the stage as the “opening act” for a bigger name, to convey its purpose and relay its message.

Inspiration is drawn from both the live music industry and the business/growth hacking industry, finding the visual points of overlap to utilize in the design elements. But with the goal to keep the music metaphor integrated more subtly into the design.