is the brainchild of Mike Hale. It’s a site for entrepreneurs to learn how to build their audience and convert them into customers, using growth hacking and content marketing. The brand uses the metaphor of a band making it to the stage as the “opening act” for a bigger name, to convey its purpose and relay its message.

Inspiration is drawn from both the live music industry and the business/growth hacking industry, finding the visual points of overlap to utilize in the design elements. But with the goal to keep the music metaphor integrated more subtly into the design.

Opening Act Facebook header design

The full style guide developed for Opening Act